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Travel and Accommodations


Exhibitor’s Guide to Publicity at ATCE 2012

SPE has a number of pre-show and on-site promotional services designed to increase awareness of your company’s products and services and to assist you with your marketing objectives.

Contact us to find out about both free and paid promotional opportunities!

Media Lists
Press Conference Scheduling

Paige McCown

Public Relations


Product and Services Listing
Exhibitor Listing

Barbara Katz

Exhibit Manager


Corporate Advantage Program
Advertising Opportunities
Sponsorship Opportunities

Kirk Colligan

Sales Representative


Kristin Stavinoha

Sales Representative


Joan Payne

Sales Manager


Mark Hoekstra

Canada Sales Manager


Pre-Show Promotions

Media Lists

SPE can provide exhibitors with a list of journalists who are pre-registered for the 2012 Annual Technical Conference and Exhibition (ATCE). By utilizing this list, you can effectively target specific media with an invitation to your booth to test your new product or talk with a company spokesperson. This media list contains journalists’ names, job titles, and outlet names only and should be used as a supplement to your own media database. Click here for the most up-to-date media list.


Highlight your company at ATCE 2012 by sponsoring one of its featured events or other opportunities.


Advertising in the ATCE 2012 on-site program and show dailies allow your message to reach more than 8,000 industry professionals attending the conference, a majority who directly influence buying decisions within their companies. Space is limited, so reserve your advertising space today!

When advertising in trade publications or on websites, remember to promote your company’s exhibit at ATCE. Add a tag line (for example, See us at ATCE, booth #) and incorporate the ATCE graphic in your ads. Download the ATCE graphic.

On-Site Promotions

Press Conferences

The first thing you need to decide about holding a press conference is: Do you really need one?

Remember that holding a press conference does not guarantee that journalists will attend. The more important and newsworthy your announcement, the more likely it is to generate media coverage.

There is NO FEE associated with the press conference room. Time slots are available on a first-come, first-served basis and are usually booked between 0800 and 1700 hours on Monday and Tuesday. Time slots are provided to exhibitors only and are to be used for the sole purpose of addressing journalists.

To reserve a press conference at ATCE, contact Jamie Zarda and provide the following information:

  • Desired time slot (have an alternative time in case your first choice is not available)
  • Title of press conference
  • 50-word description of the press conference
  • Speaker names and job titles
  • Special audio/visual needs

SPE will alert journalists of the date, time, location, and a description of your press conference.

Provisions: The room is set up theater-style with a stage at the front that includes three microphones and a tabletop podium. It is equipped with a data projector and screen. Additional audio/visual equipment and catering may be ordered but are the responsibility of the exhibitor. Contact information and telephone numbers for these services can be found in your Exhibitor Services Manual.

Press Room

ATCE values journalists and the information they provide the industry. In turn, SPE provides journalists with excellent facilities, services, and equipment. We are constantly adding to and improving our services to provide journalists with the best working environment possible.

The ATCE press room also has a seating area for exhibitors to conduct one-on-one interviews with journalists. This area is available on a first-come, first-served basis.

Press Kit Center

The Press Kit Center, located in the press room, is a place for the journalists to collect information on exhibiting companies’ products and services. Journalists rely on press kits* to find out what new and exciting products and services are being exhibited at the event. All exhibitors are encouraged to display their press kits in the room.

DO NOT SHIP your kits to the press room. Delivery cannot be guaranteed. We urge all exhibitors to have the kits shipped with their booth and then carry their kits to the press room during show hours. We recommend exhibitors bring approximately 30 press kits. During the event, check your kits periodically to ensure the quantity is sufficient. Remember to keep a supply of them in your booth for journalists who stop by. Please note, if your kit is larger than 9" wide, it may not fit in the slots.

All remaining press kits not removed by close of show, Wednesday, 10 October, will be recycled.

* What is a press kit? A press (or media) kit is a package or folder that may include a company fact sheet, executive photographs and biographies, list of products and/or services, CDs/DVDs with product videos, customer testimonials, and important news releases.