Fred Florence is the Product Champion at National Oilwell Varco (NOV), ensuring that machine controls are compatible not only with each other, but also with new industry-developed drilling models. Florence joined NOV in 1996 and has held a number of engineering, project management and operational positions, including managing the design of control stations to link drilling machines to mechanize surface drilling activities. A new control system was used in 2004 to demonstrate remote drilling when a service company’s engineers in England drilled part of a well on a rig in Central Texas. Florence led the commercialization efforts for worldwide deployment of those new systems. Prior to joining NOV, he worked for Sedco-Forex, now Transocean, where he held various positions in engineering and operations.
Florence is a member of the Society of Petroleum Enginners (SPE) and is the Deputy Chairman of the new Drilling Systems Automation Technical Section (DSATS). He was a panelist at a plenary session of the 2010 IADC/SPE Annual Conference in New Orleans. Florence holds a BS in electrical engineering from Southern Methodist University, Texas, USA, as well as an MA in international management and an MBA in marketing from the University of Texas at Dallas, Texas, USA.
