The SPE library is filled with hundreds of papers that repeatedly mention of a dismal 35% average recovery factor in most fields and a desire to push it up. Yet we are far from this dream except in some selected fields. This is in spite of all the technology, all the talent, and all the resources that oil industry has. Even though the oil is more precious now than it was in the past. In this workshop, we will explore the obstacles that have stopped us from going beyond the 35% magic number and identify the solutions that can overcome these barriers.