Column: Fixing Oil’s PR Problem—What Consumers Believe vs. Reality
If you spent a few hours stopping people on the street and asking whether they like the oil industry, chances are you would not find many folks who are huge fans. A recent Gallup poll confirms this with numbers showing that the majority of Americans either dislike or have no feelings about the oil industry; only 34% feel positively about it.
What’s more, that 34% is actually a huge improvement over years past. Previous polls have shown the industry struggling even more to gain public approval. In 2012, another Gallup poll showed that Americans hate oil companies more than the federal government.
So why do Americans feel so negatively about the oil industry?
Digging deeper, there seem to be three catching points that keep the public from feeling good about the oil companies. Here’s a closer look at what the public believes, what is actually true, and how the two can be reconciled moving forward.