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Strengthening the Brand Identity of SPE’s Meetings and Events

“The most powerful brands are created and maintained by delivering distinctive and consistent experiences to the market.”*

The way the Marriott Corp.** has branded its hotel chains is a great example. Each chain is defined according to the type of experience and amenities offered to guests and this is consistent for each one around the world.

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Strengthening the Brand Identity of SPE’s Meetings and Events

Shauna Noonan, ConocoPhillips, SPE Technical Director Production and Operations

01 June 2015

Volume: 67 | Issue: 6

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