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Innovation—A Word We Throw Around

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“We are the innovation leaders.” “We are increasing spend on innovation.” “Hey, you’re innovative.”  

In our industry, positive advancements turn to unquestioned trends, which are then embraced with a buzzword. Has “innovation” become the latest sales jargon where its true meaning and application have become convoluted?

As a reader of JPT, you will no doubt be dazzled by the latest technology developments and self-proposed innovations, for example, in completions, drilling, and petroleum engineering. But how many are true enablers to a new way of doing something or solving a real problem? Are we really innovating as an industry or merely applying a catchphrase to already tried and tested processes because that is what’s “in?”

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Innovation—A Word We Throw Around

Brad Baker, CEO, Tendeka

01 September 2018

Volume: 70 | Issue: 9

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