As we are getting used to the new normal of USD 50/bbl oil, buzzwords such as efficiencies, automation, best practices, and partnering have become standard in our discussions. This is all well and good but how real are these new processes? Like the cyclical nature of our industry, will these processes also become cyclical, soon to be relegated to small incremental change, rather than the needed step change as the price of oil recovers, or as our experienced people ride off into the sunset? What are the real opportunities for disruptive step change that will help us to catch up and leapfrog other industries that have given rise to companies such as Amazon, Google, and Apple, and have driven the renewal of the auto, airline, and transportation industries?
Today, companies are patting themselves on the back for handling the “great crew change,” and rightly so. But is this really cause for celebration? Should we be celebrating simply for doing our job? Would the great crew change be manageable if activity and the price of oil had not crashed? What about the individuals who have lost their jobs in the downturn and have not been able to recover? Can experience really be fully transferred by training classes? Does the young engineer walking onto an offshore drilling rig immediately notice the small things that “just don’t seem right” that an “old hand” might? How can we leverage communications technology to make a sustainable step change in efficiency and lower costs without compromising quality, safety, and the environment?...
Technology’s Role for Today’s New-Look, Multidisciplinary Teams
C. Andrew Poon, Chief Marketing Officer, Chief Outsiders
01 September 2017