JPT recently surveyed its readers to get a temperature check on whether it is adequately fulfilling its mission. Numerous new features have been added to JPT in the past 2 years, expanding its depth and breadth of technical coverage, so it was important to gauge reader response.
Surveys were completed by 4,463 readers. Three quarters of respondents rated JPT’s content as either “very good” or “excellent,” slightly higher than surveys done over the past few years. Compared with other magazines serving the E&P industry, a large majority (77%) perceive JPT to be better and nearly a third (30%) perceive it to be significantly better. Readers cited the wide variety of technical topics, the comprehensive coverage of new and current technology, JPT’s less commercial approach, and the publication’s usefulness to their careers as reasons for their answers.
JPT readers are interested in new technology and efficient applications of existing technology. Technology Update is the magazine’s most popular feature, followed by Technology Applications, and the summaries of technical papers that, over the course of the year, cover 42 separate technical topics.
Other findings from the survey include:
- The technical topics of most interest to readers today are unconventional resources and hydraulic fracturing. More than half of the respondents said they are either very interested or extremely interested in these topics.
- Other topics of great interest include mature fields and well revitalization, well stimulation, intelligent fields technology, multilateral/extended reach, reservoir performance and monitoring, and field development projects.
- The topic that has seen the biggest drop in interest in recent years is seismic applications, with more than half of the respondents to this year’s survey indicating little interest in the topic.
The majority of the respondents had a good level of experience in the E&P industry, with more than three quarters having more than 10 years of experience. JPT was considered by readers to be fundamental to their career development, with 88% finding the magazine useful to them in their workplace.
Readers continue to value JPT Online primarily for its archive of the print edition, with readers frequently searching for articles that are months and, occasionally, even years old. JPT’s new app for mobile devices has been rising in popularity since it debuted earlier this year. A fifth of readers regularly use the app to access the magazine. Through June of this year, the digital JPT—which is available on iPad, iPhone, and Android mobile devices—recorded 1.2 million individual page views.
JPT’s 42-person Editorial Committee and SPE staff will use the information in the survey to further improve the magazine and to ensure that JPT remains useful and relevant to its readers.