Forging an authentic and meaningful brand for major projects in complex and challenging regions is an under-rated tool for managing risk—but not at the Rumaila oilfield in Southern Iraq.
The message was blunt. In the hot and dusty degassing station on the north of the giant Rumaila oilfield, the Iraqis who had gathered to share their hopes, dreams, and expectations from BP and PetroChina’s contract to redevelop the field were clear. They wanted, above everything else, "to be respected." And, they told me, they wanted "to make Basrah beautiful again."
This was not a neat and tidy event—calling it a "focus group" (or even a "meeting") would imply a structure that, to be quite frank, it lacked. Outside, temperatures hovered around 50°C. Curious oilfield workers wandered in and out of the control room. Some were sceptical; some helpful and patient; some angry. At times, I found it difficult to keep track of what was being said. And I’m pretty sure my young interpreter was completely baffled about why on Earth we were there.
The reason was one of the most extraordinary chapters of my career. Put simply, we had decided to turn the principles of stakeholder engagement inward.
Read the full story here.
Don't miss our latest HSE content, delivered to your inbox twice monthly. Sign up for the HSE Now newsletter. If you are not logged in, you will receive a confirmation email that you will need to click on to confirm you want to receive the newsletter.
1 Nov 2019
- Bali, Indonesia
Registration Coming Soon
17 - 19 Mar 2020
- Bogotá, Colombia
Call for papers open
15 - 18 Jul 2019
- Houston, Texas USA
Join this multi-society conference on carbon management
19 - 20 Jun 2019
- Fontainebleau, France
Generating trust, enabling engagement and stimulating innovation
22 - 24 Jul 2019
- Denver, Colorado, USA
Book your place at this event today
HSE Now is a source for news and technical information affecting the health, safety, security, environment, and social responsibility discipline of the upstream oil and gas industry.
©2003-2019 Society of Petroleum Engineers, All Rights Reserved.