What makes Pokémon Go so addictive? Blame it on augmented reality (AR), which populates what looks like the real world with Pokémon creatures. Now that technology is being used for a much bigger play in a world beyond gaming. GE, for example, is using it to keep oil and gas flowing.The Smart Helmet was developed by Italian company VRMedia, an AR pioneer spun off from the University of Pisa. The designer took an industry-certified safety hard hat and equipped it with a video camera, a near eye display, and a Bluetooth-enabled headset with enough bandwidth to support uninterrupted connectivity and two-way communication.The Helmet summons documents, video, and drawings to its visor with a simple voice command.