Artificial-lift systems (ALSs) have increasingly needed a lubrication solution to improve profitability on failing or under-performing wells, solving the problems of inefficient production or untimely wear and tear. ProOne introduced a cost-effective downhole treatment for the complete ALS system. ProFlow production fluid incorporates the company’s XPL+ lubrication technology with positively charged molecular properties to bond to all metal downhole components, reducing friction, torque, and drag by as much as 80% (Fig. 5). With significantly lower friction in the system, operators experience higher production volumes, lower lifting costs, and extended maintenance cycles. For progressing-cavity pumps, the major benefits include higher production speeds, increased revolutions per minute, reduced electrical load on the system, and additional net oil per day; for rod pumps, the benefits include less torque and friction, extended lifespan of moving parts, and less well servicing. Field ProFlow has consistently reduced failures and increased efficiency in all types of ALS pumps, especially those with highly deviated deep-well systems.